Industry News

NPOA Survey: Offset Sales Sag, Large Format Grows

Survey data supports idea that traditional offset printing is fading in popularity

Author Image

By: Catherine Diamon

Director, Executive Internal Communications, GAF

Offset sales in 2014 are in decline in all but the fastest growing shops, however even there growth is reported at less than 1%. Meanwhile, sales from signs, banners, and large format are seeing growth across the board. This data from the new National Print Owners Association (NPOA) Business Climate Survey “clearly supports the conventional wisdom that sales from traditional offset printing are fading,” according to survey author and NPOA Executive Director John Stewart. “This data also confirms...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters